Internet Marketing Web Design SEO Albany NY

Rich Schefren's Business Building Presentatioin

This is an incredible video that will make you re-think your business. Whether you're already in business or want to start a business, this video by Rich Schefren will make you think about how to run your business the most efficient way possible - as opposed to having the business run you.

Let me know what you think by leaving a comment.

Search Engine Optimization on a Shoestring Budget

Short on cash? Sometimes search engine optimization doesn't cost you a dime if you're willing to try a overtly easy technique. Here it is in two words: write articles.

Writing articles about your products or services and posting them on your web site will help improve your search engine results for your keywords. Not fond of writing? Don't let that stop you. Ask an employee if they're interested in taking on a special project. If that doesn't work, hire a freelance writer from town. Don't know any? Visit www.elance.com and post your project information. You're likely to receive bids from experienced freelance writers or companies that can whip an article up in a snap.

If you're stuck on what to write about, inquire with your sales staff, support staff or your receptionist. Have them keep a log for a week or two and see what questions come flying in. Pick one out and start writing.

Writing articles has 3 main benefits:

1. It showcases your knowledge on your given product or service.
2. It encourages visitors to link to your site because they like your content which increases web traffic.
3. The more quality links you get pointing to your site, the more "points" Google and other search engines give your site. In general, the "points" help you achieve higher search engine results for your given keywords.

Here's an example:

Let's say you're a chiropractor and after a week, your receptionist informs you that a common question pertains to exercises to do at your desk or while at work. So here's what to do. Title the article something appealing like 3 Strength Building Exercises without Leaving Your Desk.

Now, pay attention. Create a folder on your web site server called chiropractic tips and name the web page www.yoursite.com/chiropractic-tips/3-Strength-Building-Exercises-Without-Leaving-Your-Desk.html.

Make a point of writing a new article every week and within a short amount of time you will reap the results in the form of higher search engine rankings.

Next...Using Leverage to Make the Most of Each Article.

Cooperstown Snowfest 2007

My 12 year old son's travel basketball team played against Cooperstown this weekend. So we made the 80 minute drive from Albany NY to Cooperstown. We had a great day and my sons team won.

Cooperstown received about  almost 4 feet of snow last week making it a perfect setting for SnowFest 2007 held Feb. 15-19.

I snapped some nice photos of the snow sculptures being worked on for the 2007 New York State Snow Sculpting Championships. It's amazing what these artists can do with a block of snow!

The village was packed with tourists and locals alike who enjoyed all the indoor and outdoor events organized for the Cooperstown SnowFest.