Short on cash? Sometimes search engine optimization doesn't cost you a dime if you're willing to try a overtly easy technique. Here it is in two words: write articles.
Writing articles about your products or services and posting them on your web site will help improve your search engine results for your keywords. Not fond of writing? Don't let that stop you. Ask an employee if they're interested in taking on a special project. If that doesn't work, hire a freelance writer from town. Don't know any? Visit www.elance.com and post your project information. You're likely to receive bids from experienced freelance writers or companies that can whip an article up in a snap.
If you're stuck on what to write about, inquire with your sales staff, support staff or your receptionist. Have them keep a log for a week or two and see what questions come flying in. Pick one out and start writing.
Writing articles has 3 main benefits:
- It showcases your knowledge on your given product or service.
- It encourages visitors to link to your site because they like your content which increases web traffic.
- The more quality links you get pointing to your site, the more "points" Google and other search engines give your site. In general, the "points" help you achieve higher search engine results for your given keywords.
Here's an example:
Let's say you're a chiropractor and after a week, your receptionist informs you that a common question pertains to exercises to do at your desk or while at work. So here's what to do. Title the article something appealing like 3 Strength Building Exercises without Leaving Your Desk.
Now, pay attention. Create a folder on your web site server called chiropractic tips and name the web page www.yoursite.com/chiropractic-tips/3-Strength-Building-Exercises-Without-Leaving-Your-Desk.html.
Make a point of writing a new article every week and within a short amount of time you will reap the results in the form of higher search engine rankings.
Next...Using Leverage to Make the Most of Each Article.
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