In an effort to continually improve local search results, Google has made a few changes to their local search algorithm making Google Place Pages more important than ever when it comes to local search.
Google rolled out Place Search results which combines natural search results with Place Pages. Those without Place Pages will most likely be left behind.
It's important that you not only create and claim your Google Places page, but that you also complete as much of the content as possible. User generated reviews will also play a vital role as Google is pulling and identifying reviews from different locations including Yelp, TripAdvisor and more.
With local search being the most performed search task on mobile devices, Google continues to lay the groundwork for the best possible local results. Is your Google Place page up to snuff?