Internet Marketing Web Design SEO Albany NY

How Twitter, a Hashtag, and a Conference Call Helped Me Make a New Connection

Some people don't "get" Twitter. It's not as intuitive as Facebook. On Facebook you automatically know to read updates from your friends, look at their pictures, share your thoughts and more. Twitter isn't as obvious and I think it's the reason why more of my clients haven't embraced it. So I want to share this real-life example of how Twitter helped me today.

I had purchased a "ticket" to a conference call held today on "How to Best Pitch a Reporter." It was awesome, by the way. So the first thing the moderator said to his listeners was, "If you're on Twitter, please use hashtag #harocall to talk about it." 

Within seconds the Twitterverse lit up with people chatting about it. It was so popular it become the #3 most trended topic on Twitter - even above Britney Spears. Why is she in the news again? I digress. 

As the call was coming to end, I tweeted this, "#harocall Would broadcast TV reporters/producers have the same answers?" To put it in context, all of the panelists consisted mostly of print journalists from the Wall Street Journal, USAToday, Crains, and AOL Weird News. So I was wondering if broadcasts journalists would share the same opinions about pitching stories as their print counterparts.

One very nice PR professional who had been on the call from Connecticut answered 'yes' to my question and offered to email me notes she had taken from a similar conference in Boston that consisted mainly of broadcast journalists. 

She send me a direct message (DM) in Twitter that only I could see and asked for my email address so she could send me her notes. We chatted a bit more about who she works for and such. 

I now follow her on Twitter and she follows me. We have a connection now. Who knows what might come of it down the road. She didn't have to offer up her notes, but she did. Nice woman. Nice Twitter.

 

If you would like to get started with Twitter, but don't know how, please call me at 518-439-5516 or shoot me an email to leslie@biztechlink.com. 

Dissecting Macy's SweetestTweets Diamond Giveaway

Seems like everyone is talking about Twitter these days. Many of the major consumer brands advertise their Twitter address in their ads and many are running contests. While at the mall the other day, I noticed an ad in Macy's for a Valentine's Day promotion they're running in Twitter.

I thought it might be helpful to Twitter newbie's to dissect Macy's Twitter promotion and perhaps it will give you a few thoughts on how to copycat the idea for your business.

Macy's SweetestTweets Rules
"Tweet your original Valentine's Day verse from February 1 - 14, 2010. Be sure to tweet using hashtag #sweetesttweets. Each day we'll select a winner to receive a diamond pendant necklace. On February 14, we'll award the grand prize, a 3-stone diamond ring, to one lucky winner!"

While they don't specify it on their promo page, the Official Rules state that the potential winner must follow @macysinc in order to qualify. The goal here is to increase the number of followers. They will notify the winners via Twitter's Direct Messaging. (In order to DM someone, you have to be following each other.) You can only tweet your SweetestTweet once a day, among other rules.

Macy's Promotional Web Page Layout
Along with the rules and some colorful pink, white and red images, Macy's placed a "follow us on Twitter" image on the promotional page. To engage visitors, they placed a Twitter widget on the page which shows all the Tweets containing hashtag #sweetesttweets. 

A hashtag is a way to create groupings of a particular topic. All you have to do is place a # sign in front of the word or phrase (no spaces) within your tweet.

Promotional Goals
There are most likely many reasons why Macy's has created this contest, but since I don't work with them, I'll have to make some educated guesses:

1. Increase the number of Twitter followers
2. Increase the number of Twitter lists they're on
3. Increase their sales - online and offline
4. A secondary goal may also be to increase their number of Facebook fans

As of this writing on 2/1/10 at 10:00pm EST, Macy's has:

• 7430 followers,
• they're following 165 people, and
• they're on 436 Twitter lists.

I think it's safe to say they probably increased their visitors by a couple of hundred people since this morning when the contest started.

Here I am making an educated guess again, but I would have to think that Macy's has web tracking mechanism's in place to determine how many online sales and the value of those sales came from this Twitter promotion.

Google Analytics offers free web site tracking code that can help with tracking online sales. I also recommend http://bit.ly/ for tracking clicks on web site links. Google Analytics provides valuable insight to your advertising efforts. I've loaded it on all of my clients' web sites and couldn't function without it.

I'll track the Macy's Twitter campaign through 2/14/10 and report back on the number of followers they gained during the promotion and see what lessons can be learned from it.

Have you run a successful Twitter campaign? If so, what was the goal(s) and how well did it work?